Beyonce is reminding us all that her kids are cute.  She shared photos with Blue Ivy and Rumi for her new Ivy Park “Hally of Ivy” collection.


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In the pics, the three ladies are wearing matching black and white outfits.  A while back, Beyonce spoke about putting her girls in the campaign and said,” On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing.”

Do you own anything from Beyonce’s clothing line? Is it worth all the hype?